PPC Training: 2nd Tutorial

Keyword research, add keywords and update keyword bid manually.

It is another effort of PPC Course Gurgaon to train you and giving details more about PPC. In this article PPC training institute explains you to various most important steps of Google ad words. PPC is not just creating ad and then your ads will be appear on Google and its search partner. PPC has become the way to get niche audience or traffic to generate sales and leads to business.

How to determine your Keywords: The PPC training define you effective and easy way to research keyword to your campaign. There are many source to research your business keywords to run your advertise effectively on Google and Bing.

They keywords research tools tell you an idea what kind of your keywords are which you can target through your ads to get relevant traffic by PPC campaign. 

• Google Keywords Planner
• Soovle.com
• Ubersuggest.com
• Wordtracker.com 

However there are numbers of keywords research tools but first three are the awesome keywords research tool by which you can get relevant idea for your business.

We would like to tell main thing which we need to tell you first that all the services which you are running that is known as your keywords.

i.e SEO training institute has a product online branding course. You need to read this product details then you can determine which keywords are best for PPC ads.

Hence the keywords would be for this product:

Internet branding training,

Internet branding course,

PPC course, PPC Course in Gurgaon, PPC Course in Navi Mumbai

PPC training, PPC training in Navi Mumbai, PPC training in Gurgaon

Social media marketing course, SMO Training, SMO training Gurgaon, Social media marketing training Navi Mumbai

and many more… 

PPC Institute explain you how to research keywords to use Google keyword planner tool.

URL: https://adwords.google.com/ko/KeywordPlanner/Home‎

Visit above listed url to login in Keyword planner tool

Enter gmail id and and password

Click on tool and analysis tab as shown in below image

Choose Keywords planner in given list

Click on get idea and estimates option.

Now type any keywords which are related to your product or services.

 

Then click on Get ad group ideas

After it you see screen when you will find Ad Group Idea and Individual targeting ideas

Choose individual targeting ideas to see keywords list and reach of every keyword.

You can download your all idea and filter in sheet according to your need.

This is all about to research your keywords through keywords planner moreover your can set keywords specific search to find out most relevancy in left panel.

You can apply filter “Broad Keywords” and “Phrase Keywords” to refine your keywords research.

You can add keywords to click on add idea or can add manually to your PPC campaign.

To add keywords manually in your PPC ad click on keywords tab and then click on +keywords tab to add keywords. A box will be display you can add your ppc keywords to type line by line manually.

Setting up keywords bid: While we create ad group Google ad words ask you to set default bid for your ad group which apply on keywords that added in your ad.

For i.e. if you have five keywords and you have set by default bid 25. It means you are willing to pay maximum 25 for all keywords. You bid amount could be vary according to completion but maximum you are willing to pay is 25 so Google will not charge more than your Max CPC.

To change bid of a keyword

Click on under max CPC on keywords bid amount which needs to be updated. Set bid as you want in your PPC keyword. You can manually change your bid amount of each keyword.

PPC Training Gurgaon has explained you the way to research keywords and adding keywords in your PPC campaign. We hope you learnt the steps to apply keywords bid. You may comment to improve our article for more elaboration.