PPC Training 1st Tutorial

Learn PPC Network type and creating campaign, ad group and ads.

PPC Training Gurgaon explored best PPC course module to train digital marketing professional according to industry demand. Our PPC training Module explains you from the scratch. Here we are defining the concept and how you can run effective PPC campaign. As in our last PPC topics we have already explain you to set up PPC account to get starting through Google ad words. We are going to give you details out next steps to run PPC campaigns. Our pre request you to open your mind wide and start think little creative as you have to create attractive ads for you or any organization.

What you will learn after reading this PPC article.

• To create campaigns
• Setting up your bid and budgets
• Networks types
• Bid Strategy
• Bid and Budget
• To create ad groups
• To create ads

Creating campaign is not a tough task but here PPC institute explain you best practice to set a PPC campaign.

There is specific reason to create a campaign purposely. Let’s understand the difference between what your need and which camping type would be suitable for you.

In Google ad words campaigns there are three kinds of networks which define you to create specific PPC campaigns according to your needs. These networks are as following:

1. Search Network with display select
2. Search networks only
3. Display network only

Search network with display select is the combination of features means you can run your ads search network and display network as well to reach maximum you customer.

Search Networks only: You can run your ads on Google search and search partners. The search networks only campaign support text ads only you can run images and video ads to choose search network at time you create campaign.

“This is better option to get lead and sales.” 

Display network only offers you to create images ads, text ads and video ads for Google’s network of partner websites. It means you ad will appear on Google product as well as on all those website which are absence enables.

“This is better option for branding of a product.”

As PPC training Institute explained above. Now, you have fair idea and your mind is open which kind of PPC campaign is suitable for your business.

We will learn next to set up a search network only campaign how to make search network campaign effectively.

Click on camping and give a particular name of your PPC Campaign. Once you will choose search network only camping in PPC account you will get option in right side.

You will get option standard, all features, product listing ads and dynamics ads.

In standard you will get less option means no advance option.

In All features you can get advance option to make for attractive PPC campaign

Product listing ads are such ads which appear on right side of your browsers. Product listing campaign is good for product base and e-commerce website. In this ad audience can see product image, price and details.

Dynamic search ads are suitable for such website that is updated frequently. For example: news or blog website. In dynamic ads Google automatically generate headline of ad and shows your ad to pick keywords from the website no need to define keywords for your ads in PPC campaign.

Let’s start first campaign to choose search network only type. As PPC training Gurgaon already explain you about network type.

As PPC training already explain in first post about networks, devices, and location. So we explain you default bid and daily budget.

Bid strategy: Bid strategy define how you want to pay for you ad. There are three types of Bid strategies are:

CPC- Cost per click means number of time user clicks on your ads you are going to charges which you set for clicks.

CPA- Cost per acquisitions is a bid type which you can set after running your ads successfully though Google would have your data record and will open option to use CPA bid for your ads. In CPA bid you are willing to pay for subscription, enquiry form or any event which you have specified on your site. You will not pay for clicks or impression.

CPM: Cost per mille is a bid strategy that is applicable only for display networks and you can set your bid on Impression. It is called cost per thousands as well.  It means number of time your ad view you will pay accordingly.

i.e. your ad appear on partner times 1000 times then Google will charges you accordingly and according to competition fluctuation.

Default Bid – When you start your campaign so you need to set default bid which tell to Google that you are willing to pay a specific amount of an ad group.

i.e. you have added 10 keywords in your ads and you have set different bid for five keywords then rest of keywords will be charged from your default bid which you have set while creating campaign.

Budget: In budget section you have to set an amount which you are willing to pay on daily basis. It may vary 20% less or more to reach your potential customer.

After setting your bid and budget you are going to name to adgroup and will create your ad as well.

Saving your campaign setting once you will click save and continue           PPC Course Institute has added images under steps five in first article. You may see the screen to scroll down.

Create your ad to fill given field above while creating ad in campaign.

Headline is for your ad title will appear on top of your ads. Character limit of headline is 25 including space.

Description line1 and 2- To add description of your creative ad it is most important to keep your headline keywords in your description to increase quality score of your ad. The character limit is 35 including space.

Display URL –It will appear in your ad and Google allow you customize your display URL according to your keywords. The condition is you have to keep your domain name and rest you can add yourself.

Destination URL is called landing page URL. Once audience will click on your then the page you have specified in destination URL will be open in separate window. The URL would be you website or webpage URL.

SEO Training Gurgaon explains you in details about setting up a campaign, creating ad group and ads. You need to stay with us our next PPC article will explain you more about PPC campaign. We hope you enjoyed this article as we have added common language which any one can understand.

Why PPC for online business?

PPC is known as Pay per click. It is digital adverts technique to run an ad over search engines, adsence enable website and video marketing. It is also source to generate direct traffic to website. PPC Training Gurgaon details you about how PPC impact to increase business.

Google Adwords is most popular tool to manage ads like text ad, images ad, apps ad, video ad, and animation ads.

As it suggest to the name advertiser pay any ads provider when user clicks their ads.

Ad can be created in any form text, images and video it depends on entrepreneurs how they want deliver their message to audience.

In addition to yahoo and Google, marketers normally put money on keyword phrases strongly related his or her target audience. Info websites generally need any minimal price tag for every follow on in lieu of utilize a bidding process. ADVERTISEMENT "display" advertising and marketing, also known as "banner" ads, are often shown on web sites or perhaps search engine results using comparable written content which contain consented to demonstrate ads.

Not like the generalized website, of which tries for you to force a top volume of targeted traffic one website, ADVERTISEMENT works by using the so-called affiliate marketer variety, which provides get selections exactly where men and women could be seeking. It might this specific by supplying monetary credits (in the best execution of your percent involving revenue) to aid similar accomplice websites. The internet entrepreneurs supply purchase-point click-through in the direction of business. It's a pay-for-performance variety: In case any joint venture associate isn't really going to turn out product sales of which shows cost-free in the direction of business. Modifications can consist of advertising and marketing industry, pay-per-click, and also profits providing plans.

These types of advertising and marketing are often named subsidized perhaps ads, and search adjacent to, mentioned earlier on, or perhaps underneath normal benefits on search engine results internet pages, or perhaps where ever some form of internet coder wants on a written content website.

The PPC marketing will be ready to accept punishment by way of just click fraudulence, though Yahoo while others get implemented programmed systems to defend next to violent clicks by opponents or infected web designers.

Why to choose PPC marketing?

There are some facts to choose PPC to get higher business success.

PPC is Easy and Convenient

PPC is fast way to reach to people

Effective branding method

Transparency in tracking

Can get better ROI

Better chance to get High CTR

Help to convert leads to sales

For any further depth detail about PPC, you may contact to get PPC course details.

PPC Professional and SEO Training Institute

To understand PPC concept SEO training institute redesigned PPC course to build industry professional. PPC is very popular concept to get traffic instantly with your niche. Our 25 hours PPC program full of leverage with latest techniques of PPC with on live project based.

PPC training in Gurgaon, We are committed to deliver high professional education in to digital world. Our PPC course is world class which offers you to join online and offline course according to your requirement.

PPC is a bridge between your potential customer and your product which not only increase your audience but also a good source to generate revenue in minimum efforts.

PPC is suitable to any kind of entrepreneur weather it is small organization or large organization. The reason why PPC is more in demand as it is easy to implement and fast result oriented techniques. Google adwords is the tool name by which you can easily maintain your Pay per click account to run your ads in text, image and rich media format.

PPC Course trains you every aspect of Google ads. It includes Google text ads, images ads, animated ads, video ads, and app ads. If you are ready to learn our Pay per click program then PPC training institute Gurgaon is ready to deliver you promise which we have described already.

If the candidates join our PPC Course before 31^st Jan 2014 then they can avail 10% discount on PPC course and 15% discount on online branding course. PPC Training Institute offers your free demo class on weekend bases. To get benefit of our demo class candidates needs to call 1 day in advance so that we arrange trainer accordingly.

Our easy procedure:

Candidates needs to contact about PPC course

We will arrange free demo class for pre doubt clearing

Then Candidates needs to pay registration fee as per institute norms.

Our PPC expert will prepare your class module.

And finally we will inform you about your first class.

Seo training institute commence PPC training from scratch and high value deliver to as per industry approach.

Our PPC training module is committing to deliver step by step goodness about PPC account set up to everyone. The PPC module is easy for everyone weather candidate has basic knowledge or not.

Our PPC expert is not only master to train you in Google ad words but also expert in internet marketing and digital marketing. It means our team is from industry experts who are responsible to train you every aspect about Google adwords.

PPC Training highlights:

• Latest equipped practical lab
• Maximum 10 candidate’s ratio in a batch
• One to one session is available on choice
• Latest PPC notes will be provided by our experts.
• Example approach based PPC training
• Extra doubt session is available
• Facility to get Online PPC training
• Online doubt clear session is available
• Weekend and weekdays class available
• Highly qualified faculties
• Learn PPC on live project training
• Job assistance will be provide from our consultancy  

Conclusion:  So if you are looking PPC course to get Google certificate your search end here. As we are the best PPC training provider in Gurgaon and Navi Mumbai.

We are on our commitment which makes a best PPC training institute in Delhi NCR.

PPC account setup step by step

PPC is known as Pay per Click to run ads through Google Adwords, Yahoo Search Marketing and Bing adcenter. PPC is part of SEM (search engine marketing) means to deliver ad over internet and website. There are many kind of ad which can be run through Pay per click. Pay per click means to get paid to service provide for a click.

PPC Training in Gurgaon explains you easy steps to create PPC account to run your first ad on Google.

PPC set up step by step to use Google adwords:

Step 1:

First of all, you have to create Gmail id to login in Google adwords. If you have any gmail id means existing user of Google then use your existing one.

Type Google Adwords login in search engine or follow the below link.

www.adwords.google.com

After following above procedure you have to put your email id and password to login.

Once you will login then you will screen as below:

In that you to set time and your currency preference which is clearly written in snap shot then click continue.

Step 2:  PPC

Once you will click to continue you will be redirect on below screen with message that your account has been created. It means for using email address your Google adwords account has been created now you can log in for further action.

Step 3:

Click to sine in to your ad words account as shown above image. Once you will click will see four options which describe what you will do next. In downside of the snap shot see these three steps

Start creating advanced campaign

Go to billing setup

Set up conversion tracking

Now, you have to choose to click on highlighted start creating advanced campaign

Step 4: 

Then, you can see screen below showing option:

Campaign name- Put desire name of your campaign

Type- It has information about networks selection. You will find these three options

Search network only – This is only for text and product listing ads that usually you can see in Google search results.

Display network only – This is only for image or animated ads.

Search & display network only- This is for both to run text or images ads.

Network- After your above selection you will get network results accordingly. Only, you have to check or uncheck include search partner option.

Device- By default it is for all devices. You can customize it as per your need.

Location- To choose ads location! You can target country, state and city radios.

Language- To select your language preference as by default it is English

Bid Strategy- It is ad payment method how you want to pay for your advertisement.

We suggest you select option as:

I will manually set my bid for clicks.

Default bid – It’s is default bid that we are going to pay for each click. You can set accordingly.

Budget – It determine our budget which we are willing to pay for a day. I.e. set 100, 200 or 500

Delivery Method – There are two delivery methods. It means how we want to run an ads according to budget.

1 standard by default

2 Accelerated

Ad extension is to add advance setting like phone no, address and social media link.

Advanced setting is to set date and time, ad delivery and keywords matching option.

Then click save and continue:

Step 5: to Create ad group:

Ad group as it suggest to the name group of ads. It may have multiple ads which you will create for your business.

See snapshot and make your advertise as per your need

Choose ad type i.e. text, image or app then go ahead

Headline is for to write a title of your ads. The length of headline is 25 character including space.

Description 1 is to write description of ad and length is 35 characters including space.

Description 2 has same characteristics as above explain.

Display url is a manually url which you can write as per your keyword with your domain name. You cannot escape domain. And length for display url is also 35 character.

Destination url is your landing page url. It means when any one click on your ad then will redirect to your page that you have specified in destination url.

Step 6:

Set your keywords in your ad which is most relevant to your business.

At least one keyword you have put in keyword section to run ad.

Click save and continue

Your next step is to make payment. 

As we have explained above step by step Google adwords account setup. I hope you will enjoy with snap shots. That we updated to learn more for PPC you may visit PPC Training.