PPC account setup step by step

PPC is known as Pay per Click to run ads through Google Adwords, Yahoo Search Marketing and Bing adcenter. PPC is part of SEM (search engine marketing) means to deliver ad over internet and website. There are many kind of ad which can be run through Pay per click. Pay per click means to get paid to service provide for a click.

PPC Training in Gurgaon explains you easy steps to create PPC account to run your first ad on Google.

PPC set up step by step to use Google adwords:

Step 1:

First of all, you have to create Gmail id to login in Google adwords. If you have any gmail id means existing user of Google then use your existing one.

Type Google Adwords login in search engine or follow the below link.

www.adwords.google.com

After following above procedure you have to put your email id and password to login.

Once you will login then you will screen as below:

In that you to set time and your currency preference which is clearly written in snap shot then click continue.

Step 2:  PPC

Once you will click to continue you will be redirect on below screen with message that your account has been created. It means for using email address your Google adwords account has been created now you can log in for further action.

Step 3:

Click to sine in to your ad words account as shown above image. Once you will click will see four options which describe what you will do next. In downside of the snap shot see these three steps

Start creating advanced campaign

Go to billing setup

Set up conversion tracking

Now, you have to choose to click on highlighted start creating advanced campaign

Step 4: 

Then, you can see screen below showing option:

Campaign name- Put desire name of your campaign

Type- It has information about networks selection. You will find these three options

Search network only – This is only for text and product listing ads that usually you can see in Google search results.

Display network only – This is only for image or animated ads.

Search & display network only- This is for both to run text or images ads.

Network- After your above selection you will get network results accordingly. Only, you have to check or uncheck include search partner option.

Device- By default it is for all devices. You can customize it as per your need.

Location- To choose ads location! You can target country, state and city radios.

Language- To select your language preference as by default it is English

Bid Strategy- It is ad payment method how you want to pay for your advertisement.

We suggest you select option as:

I will manually set my bid for clicks.

Default bid – It’s is default bid that we are going to pay for each click. You can set accordingly.

Budget – It determine our budget which we are willing to pay for a day. I.e. set 100, 200 or 500

Delivery Method – There are two delivery methods. It means how we want to run an ads according to budget.

1 standard by default

2 Accelerated

Ad extension is to add advance setting like phone no, address and social media link.

Advanced setting is to set date and time, ad delivery and keywords matching option.

Then click save and continue:

Step 5: to Create ad group:

Ad group as it suggest to the name group of ads. It may have multiple ads which you will create for your business.

See snapshot and make your advertise as per your need

Choose ad type i.e. text, image or app then go ahead

Headline is for to write a title of your ads. The length of headline is 25 character including space.

Description 1 is to write description of ad and length is 35 characters including space.

Description 2 has same characteristics as above explain.

Display url is a manually url which you can write as per your keyword with your domain name. You cannot escape domain. And length for display url is also 35 character.

Destination url is your landing page url. It means when any one click on your ad then will redirect to your page that you have specified in destination url.

Step 6:

Set your keywords in your ad which is most relevant to your business.

At least one keyword you have put in keyword section to run ad.

Click save and continue

Your next step is to make payment. 

As we have explained above step by step Google adwords account setup. I hope you will enjoy with snap shots. That we updated to learn more for PPC you may visit PPC Training.