Friday 23 May 2014

Learn Dynamic ads and product listing

Learn Dynamic and product listing ads in PPC Class at SEO Training Institute

Google adwords provides option to choose dynamic ad while targeting your audience. Dynamic ads are excitable from Google side with the relevancy of keywords of the website. In dynamic ads you don’t need to add keyword Google automatically will optimize your ad and trigger in search results.

SEO Training institute included setting a campaign in dynamic ads in PPC training course to make search engine marketing professional. Let’s learn about dynamic campaign.
Click on campaign tab to run a dynamic advertisement you will get option to choose network type, here choose search network only campaign as dynamic ads support this only.

Learn PPC at SEO Training Institute

Now, you can choose existing campaign setting to move further. In ppc training we train students to set bid and budget for ROI. The bid method for the dynamic campaign is CPC or CPA but most of the time you will find CPA option disable. In every pay per click campaign you need to set budget which you want to spend for your advertisement so choose your campaign wisely to be effective in search results.

So seo training institute teaches you now to set dynamic URL for what you are ready to run pay per click advertisement. Our ppc training includes each concept of search engine marketing. After that you have to set ad group name and create your advertisement. You can give title to ads as Google will generate Title according to your website content and user query.

What you can do further in your ad creation phase add description which is explain your landing page service or product. The description must be containing keywords so that your irrelevancy is high to get trigger your ad in Google search results.

Product listing ads with PPC institute in Gurgaon

Let’s learn how to run a product listing ads to performing attractive appearance on search engines. In product listing ad you needs to first registration in Google merchant center there you can upload your product details like, Product name, Product Id, Product images and price. The procedure to set an account in Google merchant center is a one time and will work for a website until you don’t stop it.

In our ppc course we train students to set a product listing campaign and bid, quality score and budget and optimizing of product listing ads.

To make brand awareness on Google search results any one can run product listing ads if their business is product based or e-commerce. Most of e-commerce business owner run such ad to make awareness and visible picture of the product direct in search results so that audience can get idea and later on they can buy from the website.

So, similarly dynamic search ads PPC analyst needs to set search network only campaign and then can choose product listing ad campaign. Afterwards, link with Google merchant center to move further.

The next step is to set bid strategy and budget for the ads, you have to choose your bid and budget wisely according to business budget and bareness.  In product listing ads you can also run customize. 

No comments:

Post a Comment