Monday 23 June 2014

PPC Essential to following Guideline

In this discussion PPC Training Gurgaon, Delhi and Navi Mumbai states about what to do and what you have not to do while doing any business promotion while creating ads. PPC is an paid method which help you pass out information through internet channel. Suppose your next responsibility is to create promotional ads then what you can add or what not to use to get live your ads on Google and It search partners.

What to Add in Pay per click:

PPC Text Ad Guideline: The Guideline says add promotional text, offer and valid date or time if applicable.
Promotional text: Google adwords gives preference to such ad that has promotion description with relevancy of landing page.
Offer: Adding offer to you ad title or description is a good practice to keep you product effective over search engine.
Date and Time: If your add is time and date specific so it is must to add the criteria of promotion which give a clear picture to user.

Learn Campaign Optimization to Join PPC Course in Gurgaon: You can optimize a specific campaign to create ad group and multiple ads to server better about a topic through advertisement. Google adwords help you to optimize campaign. There are many helping features which make good ads.  This function can be like ad extension and social extension.

What not to Add: We train in best Pay per click practice in PPC Training in Gurgaon, Navi Mumbai and Delhi. Check out what to ignore while creating ads for any business and product.
Irrelevancy: Keep you advertisement informative not to add false and attractive language that misguide to user.

Low Account Mapping:  It means your account has fewer ads with different kind of theme that describe less relevance. It has less informative keywords and mismatch of keywords with your landing page. Less keyword also cause of non running ads. So Google adword suggest you keep 20-25 optimize keywords which are most tend to your business.
 Click Here: Google adwords restrict all those ads which contain text “Click here” and “click+1”. So keep in mind not to add click here for advertisement. It is called call to action phrases.

Don’t add email box notification it cannot be simulate.
The ad must be correct in terms of grammar, it must be accurate not be missing line or shortage of text.

The keywords for the PPC advertisement must be correct and descriptive for ads.
So don’t keep any false commitment to your ad which can lead to restriction. Google may block such ads or account if possible. You have to create a great PPC Campaign which can give maximum information through ad and with landing page. The page user redirect after clicking on ad is called landing page.

If your landing page is not good then advertisement quality may leads down that can make easy to your competitors to get engage with audience. The ads and landing page must be relevancy means you keywords must be ad in landing page including title, description, heading and content. The same use your keywords in ads such as title and description.

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