Learn PPC Network type and creating campaign, ad group and ads.
PPC Training Gurgaon explored best PPC course module to
train digital marketing professional according to industry demand. Our PPC
training Module explains you from the scratch. Here we are defining the concept
and how you can run effective PPC campaign. As in our last PPC topics we have already
explain you to set up PPC account to get starting through Google ad words. We
are going to give you details out next steps to run PPC campaigns. Our pre request
you to open your mind wide and start think little creative as you have to
create attractive ads for you or any organization.
What you will learn after reading this PPC article.
- To create campaigns
- Setting up your bid and budgets
- Networks types
- Bid Strategy
- Bid and Budget
- To create ad groups
- To create ads
Creating campaign is not a tough task but here PPC institute
explain you best practice to set a PPC campaign.
There is specific reason to create a campaign purposely. Let’s
understand the difference between what your need and which camping type would
be suitable for you.
In Google ad words campaigns there are three kinds of
networks which define you to create specific PPC campaigns according to your
needs. These networks are as following:
- Search Network with display select
- Search networks only
- Display network only
Search network with display select is the combination of
features means you can run your ads search network and display network as well
to reach maximum you customer.
Search Networks only: You can run your ads on Google search
and search partners. The search networks only campaign support text ads only
you can run images and video ads to choose search network at time you create campaign.
“This is better option to get lead and sales.”
Display network only offers you to create images ads, text
ads and video ads for Google’s network of partner websites. It means you ad
will appear on Google product as well as on all those website which are absence
enables.
“This is better option for branding of a product.”
As PPC training Institute explained above. Now, you have fair
idea and your mind is open which kind of PPC campaign is suitable for your
business.
We will learn next to set up a search network only campaign
how to make search network campaign effectively.
Click on camping and give a particular name of your PPC Campaign. Once you will choose search network
only camping in PPC account you will get option in right side.
You will get option standard, all features, product listing
ads and dynamics ads.
In standard you will get less option means no advance
option.
In All features you can get advance option to make for
attractive PPC campaign
Product listing ads are such ads which appear on right side
of your browsers. Product listing campaign is good for product base and
e-commerce website. In this ad audience can see product image, price and
details.
Dynamic search ads are suitable for such website that is
updated frequently. For example: news or blog website. In dynamic ads Google automatically
generate headline of ad and shows your ad to pick keywords from the website no
need to define keywords for your ads in PPC campaign.
Let’s start first campaign to choose search network only
type. As PPC training Gurgaon already explain you about network type.
As PPC training already explain in first post about
networks, devices, and location. So we explain you default bid and daily
budget.
Bid strategy: Bid strategy define how you want to pay for
you ad. There are three types of Bid strategies are:
CPC- Cost per click means number of time user clicks on your
ads you are going to charges which you set for clicks.
CPA- Cost per acquisitions is a bid type which you can set
after running your ads successfully though Google would have your data record
and will open option to use CPA bid for your ads. In CPA bid you are willing to
pay for subscription, enquiry form or any event which you have specified on
your site. You will not pay for clicks or impression.
CPM: Cost per mille is a bid strategy that is applicable only
for display networks and you can set your bid on Impression. It is called cost
per thousands as well. It means number
of time your ad view you will pay accordingly.
i.e. your ad appear on partner times 1000 times then Google
will charges you accordingly and according to competition fluctuation.
Default Bid – When you start your campaign so you need to
set default bid which tell to Google that you are willing to pay a specific
amount of an ad group.
i.e. you have added 10 keywords in your ads and you have set
different bid for five keywords then rest of keywords will be charged from your
default bid which you have set while creating campaign.
Budget: In budget section you have to set an amount which you
are willing to pay on daily basis. It may vary 20% less or more to reach your
potential customer.
After setting your bid and budget you are going to name to
adgroup and will create your ad as well.
Saving your campaign setting once you will click save and
continue PPC Course Institute
has added images under steps five in first article. You may see the screen to
scroll down.
Create your ad to fill given field above while creating ad in campaign.
Headline is for your ad title will appear on top of your ads.
Character limit of headline is 25 including space.
Description line1 and 2- To add description of your creative
ad it is most important to keep your headline keywords in your description to
increase quality score of your ad. The character limit is 35 including space.
Display URL –It will appear in your ad and Google allow you
customize your display URL according to your keywords. The condition is you
have to keep your domain name and rest you can add yourself.
Destination URL is called landing page URL. Once audience will
click on your then the page you have specified in destination URL will be open
in separate window. The URL would be you website or webpage URL.
SEO Training Gurgaon explains you in details about setting
up a campaign, creating ad group and ads. You need to stay with us our next PPC
article will explain you more about PPC campaign. We hope you enjoyed this
article as we have added common language which any one can understand.
